Future British is an exciting collaboration between Boden and the British Fashion Council to support new British designers (men's, women's or accessories) as they build their businesses in the fashion industry. Over a 12-month period, the designers selected to participate will benefit from Boden's expertise. As well as seasonal financial support, they will receive mentoring in all areas key to building a global brand. This includes access to Boden's studios for shoots, product development, brand identity, lookbooks and PR, marketing and digital strategy.
Recipients of Future British, a Boden-led initiative, will also gain access to the brand's leadership team, from Chairman Johnnie Boden to CEO Julian Granville, Product Director Matthew Hilgeman and Global Brand Director Penny Herriman. The BFC will provide additional support through the BFC Fashion Business Network, including advice and support with legal, accounting, banking, production, content and communications.