• Applicants must have graduated no less than six months prior to showing in LONDON show ROOMS
  • Applicants must be a registered UK business
  • Applicants must have a working studio
  • Applicants must already have successfully fulfilled two orders (excluding own brand website). Should this not be applicable, BFC will need to verify the ability to fulfil orders prior to consideration
  • Applicants should have a reliable source for fabrics
  • Applicants should have pattern cutting skills or currently employing an appropriate person
  • Applicants should have the ability to produce for production - either with a manufacturer or in house
  • Applicants must provide costing sheets for all garments and calculations for wholesale prices, prior to the LONDON show ROOMS (deadline to be given when invited to LsR)
  • Applicants should have not cancelled or failed to deliver any orders in the past two seasons
  • BFC to have not received any complaints about the applicant's business practice
  • In Paris, applicant's collections should be exclusively sold at the LONDON show ROOMS (no double exposure). The LONDON show ROOMS is a support initiative for designers who don’t have a sales agent in Paris. If a brand is already working with a sales agent, the agent should not have a Paris showroom. In exceptional circumstances, where the agent does have a Paris showroom, it is at the BFC’s discretion whether to include the designer in the LONDON show ROOMS
  • Applicants must agree to meet with the BFC team after LsR. This is to feedback on sales, as well as be offered support on follow-up procedure in order to ensure the positive development of stockist relationships


  • Applicants currently part of another BFC initiative will be prioritised when allocating space within the LONDON show ROOMS  
  • Applicants who have taken part in the previous edition of LONDON show ROOMS will be prioritised
  • LONDON show ROOMS is a curated group of designers ranging from emerging talent, to London’s new establishment and guest designer brands and the final decision is at the discretion of the BFC