Fashion Forward Application & Criteria

Meadham Kirchhoff SS12

Eligibility:

• Designers must currently show on-schedule at London Fashion Week and have either received New Gen funding within the last three years or demonstrate that they are at a similar stage in their business development.
• Businesses should have a turnover between £300,000 and £1,000,000 although other businesses may be considered in exceptional circumstances
• Applicants must have a UK based business but do not have to be British

 

Application Process:

Applications for 2012 are now closed. The winners will be announced in January 2012.

Fashion Forward applicants submit an application form as well as the following:

peter pilotto SS12

An overview of your existing business including:

• Short-term and long-term business goals and objectives
• Current organisational structure (employees and roles)
• Consultants, outside advisors and professional organisation that you are currently working with
• Your current brand positioning and where you envision your brand in the future
• Last set of audited accounts and projection for current financial year
• A list of your current UK and international stockists
• A diversity monitoring form

All financial and business information provided to the BFC will be kept strictly confidential and will only be used in connection with the selection process and will not be used by any of the judging committee outside the selection process.

• A portfolio presentation containing work from your spring/summer 2012 collections which may include sketches, photos, editorial images, advertisements and/or videos. If you are shortlisted for interview, you will be asked to submit any sketches you already have for autumn/winter 2012.
• The names and contact information for 2 referees (editors, retailers, fashion industry professionals or business executives with whom you have a close working relationship).  These contacts will be provided for potential consultation in connection with your application.

todd lynn SS12

Judging Process

Selection

• Application information submitted above will be considered for shortlisting.
• Those shortlisted will be invited to an interview day on November 21st 2011.
• The winners will be announced in January 2012.  All those shortlisted must be available to attend the event in January 2012.

 

Additional Information

• Recipients of BFC Fashion Forward support are chosen by an independent selection panel of media, buyers and sponsors, which may change each season.
• The BFC Fashion Forward panel is there in an advisory capacity only.

For more information and to submit applications please contact:
Katie Bain
British Fashion Council
Tel: +44 (0) 20 7759 1978
katie.bain@britishfashioncouncil.com