About NEWGEN MEN

Christopher Shannon, James Long and JW Anderson autumn/winter 2011 at LFW February 2011

BREAKING NEWS: Winners for autumn/winter 2012

NEWGEN MEN began in September 2009, building on TOPMAN and Fashion East’s successful MAN initiative. It has since become instrumental in raising the profile of emerging British designers using the dedicated Menswear Day at London Fashion Week as a showcasing platform. As well as sponsorship, the initiative offers its recipients tailored business and mentoring support, with a view to increasing the success of their business commercially and building relationships with key press and buyers. NEWGEN MEN continues to promote the best of British menswear talent for the fifth consecutive season, with ongoing dedicated support from TOPMAN.

Tim Blanks, Contributing Editor, Style.com and a member of the British Fashion Council's Menswear Committee, said “The breadth of menswear in London has been inspiring, but now it's time to make note of the depth - behind all the already familiar names, there are platoons of newbies. That's more than evolution - it's inescapable maturity. I say, watch out, world!”

For further information please contact:
Laura Hinson
Tel: +44 (0) 20 7759 1969
laura.hinson@britishfashioncouncil.com