Designer name: James Long
Origin: Northampton, England
Design background: Long completed his MA in menswear and accessories at the Royal College of Art. He worked for Virginia Bates in New York and London before setting up his own label.
Trademark: “Signature knits and embroidered pieces.”
Three autumn/winter 2012 inspirations: “Chevrons, Russia and high gloss Italian marble.”
What does 2012 hold for your brand? “A move on the menswear schedule and an expansion on the womenswear schedule.”
What is your favourite decade in fashion? “Now!”
Where do you go in London to seek artistic inspiration? “The Royal College of Art.”