Designer Supriya Lele is the young creative lauded by British Vogue as proposing ‘an excellent wardrobe for modern Britain.' Creating work from a uniquely intersectional, decidedly female, viewpoint, Lele is telling a nuanced and delicate story.
Her first standalone runway show in September 2019 lit up the London schedule; the months following have seen the label become one of the most talked about, relevant creative entities in the industry. Lele's first campaign, shot by Jamie Hawkesworth, was released in September - with a follow-up campaign by Hawkesworth due to be unveiled in February 2020.
Lele graduated from the Royal College of Art in July 2016. Upon graduating, she was selected to showcase her work as part of Fashion East, debuting her eponymous brand at London Fashion Week in 2017 with a presentation in the Tate Modern. After showcasing under the Fashion East scheme for three seasons, Supriya was awarded full NEWGEN sponsorship from the British Fashion Council.
Supriya Lele's work is deeply rooted from her own cross-cultural point of view, examining her Indian heritage and British cultural identity alongside her passion for minimalism in design. Lele explores the materiality of her culture employing a deliberately lo-fi and subversive approach to textiles, cut and fabrication, elevating these visual codes in through a sense of ‘new luxury.' Modern, poetic, fresh with a sensitive observation of femininity - her work is described by i-D as "an invisible language of secret codes and hidden meanings… Supriya's work is a language whispered to those who need to hear it, and comprehensible to those who don't. However it's heard, her voice is needed now more than ever before."
Lele's work has been featured in publications such as British Vogue, Vogue Runway, The New York Times, Vogue Italia, Vogue India, i-D, Dazed & Confused, and The Gentlewoman.